I love my Apple TV! This little black box changed the way how to use the TV Set in our living room. First of all, it is small, and some kind of smart. Installation is easy and if apple products are part of the household the fun can begin. I can watch movies out of my iTunes library on my TV, can connect the iPad or the iPhone with my Apple TV and much more.
The thing is I have control over my programme with this little black box and since Watchever is part of the Apple TV menue the kids can watch their favorite series whenever they want. And that‘s the point: It‘s just „kind of smart“, not really: I can‘t record programmes. Sure, record programme is really old fashioned. Nearly every TV broadcaster in germany has its own mediathek. And depending on the rights I can watch my favorite programme whenever I want. But the quality of those services is really different. If good, it is fun to stream the programme from the iPad or the iPhone to the Apple TV Box. But in this case the device is blocked, no 2nd screen action would be available.
So, there is something good and something missing. Good is my „old“ TV is connected to the internet now. On demand service like Youtube, Watchever or the good old iTunes store are now on my TV. I can even control or stream programme with my iPad or iPhone, witch is good.
What is missing? The master device, which controls my programme, on demand services and my social media activities. Which is giving me advice about programmes I like and recommends programmes I might like. The master device that is pushing personalized advertising and message on the screen. But NOT on my TV if I don‘t want it! All personalized services and social media activity will have their home on my master device, some would call it the 2nd screen, I call it my phone This is the future in TV and online experience!
But until this is the case I will love my Apple TV!