Time is up! TV and Web will merge!

TV and Internet have been two different kind of services. The TV experience has been some kind of old fashioned, with no on demand services, I have to be on time to watch a pogramme or had to record my favorite programme if I was not able to follow the TV schedule. HD recording and time shift functions pushed the TV experience a little bit into the future and made it more comfortable but it was still kind of effort to trigger the recording (I had to be at home to operate the device).
The Internet changed this world. We had Christmas and the Soccer World Cup will come up next year. This is the time when people buy new, better and larger TV sets. Most of them will be able to access the Internet and this is the point where the common TV experience will change.

What does this mean for Broadcasters?

1. Linear TV will NOT die! High quality TV content will still make people watch TV (just thinking about the enormous quotes of the last Homeland season in the US)

2. The backward channel will establish new TV services in the living room and will open new business models and marketing channels.

This means the era when TV and Internet were operating in two separate worlds is over.
On demand usage will grow rapidly (if the broadcaster offers this services, which most of them already do)
The 2nd screen will be more import and will be merge with the TV experience.

And again, was does this mean for the broadcasters?
The classic Internet homepage of the broadcaster will die. Things broadcasters will need in the future are:
1. A good on demand service (media center)
2. Ability to use the backward channel
3. Related content services, depending on the content (games, background information, additional video services)
4. Communication – not just with the broadcaster, furthermore there will be more and more communication between the viewers.
All this has already been part of the good  broadcaster internet homepage. But these services need to be optimized for these devices now:

The TV set
The Tablet
The Smartphone

That’s all we have do! Internet will not kill the TV Star!

I Love My Apple TV

I love my Apple TV! This little black box changed the way how to use the TV Set in our living room. First of all, it is small, and some kind of smart. Installation is easy and if apple products are part of the household the fun can  begin. I can watch movies out of my iTunes library on my TV, can connect the iPad or the iPhone with my Apple TV and much more.

The thing is I have control over my programme with this little black box and since Watchever is part of the Apple TV menue the kids can watch their favorite series whenever they want. And that‘s the point: It‘s just „kind of smart“, not really: I can‘t record programmes. Sure, record programme is really  old fashioned. Nearly every TV broadcaster in germany has its own mediathek. And depending on the rights I can watch my favorite programme whenever I want. But the quality of those services is really different. If good, it is fun to stream the programme from the iPad or the iPhone to the Apple TV Box. But in this case the device is blocked, no 2nd screen action would be available.

So, there is something good and something missing. Good is my „old“ TV is connected to the internet now. On demand service like Youtube, Watchever or the good old iTunes store are now on my TV. I can even control or stream programme with my iPad or iPhone, witch is good.

What is missing? The master device, which controls my programme, on demand services and my social media activities. Which is giving me advice about programmes I like and recommends programmes I might like. The master device that is pushing personalized advertising and message on the screen. But NOT on my TV if I don‘t want it! All personalized services and social media activity will have their home on my master device, some would call it the 2nd screen, I call it my phone ;) This is the future in TV and online experience!

But until this is the case I will love my Apple TV!